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Business affair / Celebrity endorsement

  • Usage negotiation and contract : Talents, music,  celebrities, muses, influencers,…

  • Third parties rights: Author’s contract, commissions, adap- tations, releases, SAG, AAA, NAMA, ACTRA…

  • Music usage
  • Master Production, synchronization etc…

Methodology

CASTING

Expertise to sign the «talents» for campaigns (print, film, digital and events) in international and Asian territories (Weibo)

DEVELOPMENT OF CONCEPT

We advise brands from a precise given brief or we spontaneously propose talents for innovating projects by being inspired by the brand’s DNA

ART DIRECTION

We look for the talent « niche skills » to generate, with the creative direction,

We look for their philanthropic work to connect the talent as part of the brand’s voices in their humanitarian commitment

BOOKING

We book for brands, talented influencers for endorsements advertising. We work on event production

We prepare with the brand the deal memo, non binding letters, firm offers that will be send to the talent representative

We negotiate fees & usage rights including all services, interviews, social media efforts  (posts, stories , strategic posts & hashtags determined with the brand)

We negotiate terms & conditions

We negotiate approvals & restraints.

We work on schedules,

We negotiate travels, fittings, flights , hotels, ground transportation, per diem….

We are present (when requested by the brand) on shoot days to insure talent areperforming all their contractual obligation towards the brand.

We provide services to remain through the term of  the agreement in case of a renewal or addendum

BUSINESS AFFAIR

We act as legal advisor, negotiating all the rights of third parties, legal editor of alldocuments, documents and contractual elements.

Authors’ contracts, contracts for the transfer of rights, contracts for commissions, adaptation contracts, contracts for actors and artists, contracts for photographers, authorization of the right to the image, ….

We advise and give an expertise in relation to obligations of the actorunions in particular  SAG (Screen Actor Guild) A.A.A (Actor Argentina Association), NAMA (South Africa),  ACTRA (Canada) etc. in the context of a local production.

Contrats de production audiovisuelle, accords de coproduction ou de participation.

Music law, (synchronization)

Master production: recording contracts, synchronization agreements, etc.